Obesity Canada Awareness Campaign Videos
I have developed a series of awareness campaign videos for Obesity Canada to promote healthy lifestyle choices and provide accurate, accessible information about obesity prevention. The series included impactful storytelling, motion design, and video editing to connect with a diverse audience.
Role
Visual Design & Animator
Duration
8 weeks Campaign
Tools
Premiere Pro
After Effects
It all begins with a script, which is then transformed into frames through ideation, sketching, and illustration. These early visuals map out the pacing, camera angles, and key motion elements before moving into digital production. The storyboard stage ensures the narrative flows logically and that every visual choice supports the campaign’s core message.
Following the storyboard and initial animation phases, the project moves into color grading to establish mood and tone. Using tools like Adobe Premiere Pro and After Effects, I carefully adjust color balance, contrast, and saturation to enhance emotional impact and ensure visual consistency across scenes. This step elevates the narrative by reinforcing the campaign’s warm yet urgent message, making the visuals more engaging